sports

Liverpool Seal £60m Turkish Airlines Sponsorship Deal

Published September 8, 2026 · Updated September 8, 2026 · The Guardian

Liverpool has announced a five-year shirt sponsorship deal with Turkish Airlines worth in excess of £60m annually, beginning in 2027-28 season.

The deal will generate more than £300m for Liverpool and will see Turkish Airlines replace Standard Chartered as the main club partner. Standard Chartered has been Liverpool's main sponsor since 2010, with their current deal worth around £50m per season.

Turkish Airlines will appear on the front of the men's, women's and academy match shirts. mwafrika.life

Liverpool Seal £60m Turkish Airlines Sponsorship Deal

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